it's like michelle obama wears fashion. j crew. >> neil: we catch her if she has been wearing the same frock, the same with laura bush. we catch things and there's a big deal if they have worn an outfit. >> when you're somebody who is photographed, you want to retain interest, and one of the ways you retain interest in your personality and what you're doing is by being photographed in a different outfit every single day. >> neil: sometimes it's multiple outfits in the same day. >> that's a little crazy. kate middleton is middle class, married the prince, will be queen. >> she is middle class? >> very much so. middle class girl. >> neil: she has castles. >> she does now. her mother was an -- for british airplanes. >> neil: even you're offended by the way they're jumping on her. >> at the end of the kate middleton has generated more than $1.6 billion for the uk. studies have been done. and every once in a while she is photographed in a very expensive designer gown but most of the time she is photographed in a degrees that is